6 ways Cadbury has been trashed - Telegraph:
The American takeover of Cadbury in 2010 was very controversial. Many British commentators argued that the £11.5 billion acquisition by Kraft, the world's second biggest food company, would see the famous UK brand be devalued. Within weeks Kraft had closed a factory, despite promises during the deal that it would keep it open.But it is not just the factories Kraft has meddled with. The US owner is now called Mondelez – the confectionery business of Kraft was split out into a separate company in 2012. And it has tinkered with recipes, packaging and traditions. Not to everyone's taste.Here are six of the more controversial changes:
'via Blog this'
No comments:
Post a Comment