on Rick Perry and our Media.
"Yet it took this – something he forgot rather than any of the ridiculous shit he actually said – to knock him from the rank of Serious Candidate.
To understand what is happening to Perry is to make sense of the millions of dollars campaigns spend on image control. You can campaign on the most idiotic ideas on Earth and the Beltway media will take you seriously if you have enough money, but god forbid you do something that lands you in a viral video clip. Then you're radioactive. Ask George "Macaca" Allen or Howard Dean and they'll tell you how an entire campaign can be derailed by a 15 second YouTube clip. The key, as many campaigns have figured out, is to spout whatever brand of insanity most pleases one's targeted donors and to "look presidential" while doing it. Be crazy, be an idiot, or be downright scary. Just don't look silly while you're doing it.
I guess this applies to Herman Cain now too.
tnb
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