Social Media

 Social Media Success Is Driven by Hate

Expressing animosity towards outgroups drives engagement, new research finds.

The only study you need to see this is to follow the FaceBook Top 10. 

Conservative haters like Shapiro and Bongino dominate this list. An example, 

The top-performing link posts by U.S. Facebook pages in the last 24 hours are from:

1. Ben Shapiro
2. Ben Shapiro
3. Ricky Gervais
4. Ben Shapiro
5. Ben Shapiro
6. Ben Shapiro
7. Nathan W. Pyle
8. Ben Shapiro
9. Diamond And Silk
10. Dan Bongino

— Facebook's Top 10 (@FacebooksTop10) June 24, 2021