This is how Trump created his cult and won elections.
He tells stories.
They are mostly big fucking lies but they are memorable stories that people believe.
They believe them because most of his claims are based on things Fox News has been hammering into its viewers heads for 30 years.
Stanford researchers had students give one minute presentations filled with both narratives and data. When the audience was later asked to recall different aspects of the pitches, just 5% of people could remember statistics while two-thirds of the crowd recalled a story that was told.
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